MARKETING • COMMERCIAL • BRAND STRATEGY

Leadership that grows brandsand moves markets.

Ramin Gasimov is a results-focused leader with 20+ years across marketing, sales and commercial management.

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Ramin
Gasimov

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20+years of experience

4+international markets

40+brands in portfolio

240+people led in teams

01PROFESSIONAL PROFILE

Marketing thinking. Commercial outcomes.

I connect brand strategy with the reality of sales. My work spans the full chain: product development and portfolio design through go-to-market, category management, pricing and team leadership.

01Brand and portfolio strategy02Sales and trade marketing03Product development04B2B, HoReCa and retail05Team building and leadership06Market and competitor analysis

02Work experience

2005 — 2026

Apr 2023 — PresentCURRENT ROLE

Khazri TN LLC

Commercial Department Director

Brands in scope

No. 1 Bread Factory

Team

Absheron sales team 80 people
Regional sales team 15 people
Marketing team 8 people
Project management team 1 person

Focus and projects

Commercial and sales strategy
Marketing plan and brand development
Sales team performance management

Projects

Refreshing the positioning, core promise and visual identity of No. 1 Bread Factory
Developing the logo system: primary logo, symbol, slogan, alternative colour versions and minimum sizes
Defining the logo clear space and implementing consistent usage rules
Selecting the DIN Pro typography system and creating standards for headlines, body copy and accent levels
Creating minimalist packaging ornaments and branded characters
Developing corporate applications for business cards, folders, envelopes, office interiors, a pylon, vehicle livery and merchandise
Preparing the brand guideline and ensuring a consistent visual identity across all communication channels

Nov 2025 — PresentCURRENT ROLE

Gabala No. 1 Bread Factory LLC

Commercial Department Director

Brands in scope

No. 1 Bread Factory

Team

Sales team 10 people

Focus and projects

Sales structure development
Market development
Commercial processes

Mar 2023 — Mar 2025

AlatBay LLC

Marketing Director

Brands in scope

AlatBay

Team

Freelance project

Focus and projects

Marketing strategy
Brand positioning
Market communication plan

Mar 2022 — Feb 2023

AgroTradeSupply LLC

Group Marketing Director

Brands in scope

ATS Food (Bismak, Çörəkçi, Odad)ATS Soya (GP Soy Processing)ATS Feed (GP Stock Feed, Ağdaş Yem)ATS Mill (Abşeron Taxıl, Abşeron un)ATS Agro

Team

Marketing team 16 people

Focus and projects

Multi-company marketing portfolio
Category and product strategy
Group brand coordination

Oct 2022 — Feb 2023

ATS Food LLC

Marketing Director

Brands in scope

BismakChorekchiOdadPrivate labels

Team

Marketing team 16 people

Focus and projects

Marketing plan and brand development
Consumer and market research
Food development

Oct 2016 — Sep 2022

Delta Group C.O. LLC

Marketing Director

Brands in scope

BismakChorekchiOdadFonterra (Anchor, Doyarushka, NZMP)Molkerei Ammerland (Ammerlander, Muhlenhof, Milch Farm, Merano)Sultanlar Group (Camsil, Deonet, Piknik, Saloon, Kenton)and others

Team

Marketing team 16
Merchandising team 120

Focus and projects

Brand portfolio management
Trade marketing and merchandising
Consumer and market research

Jun 2016 — Oct 2016

Synergy Group LLC

Sales & Marketing Manager

Brands in scope

Isma BikeNəfis BreadExcelsior Hoteland others

Reporting line

Reports directly to the Business Development Department Director

Focus and projects

Business development
Sales strategy
New market opportunities

Jun 2015 — Jun 2016

Red Elephant LLC

HoReCa Sales & Marketing Manager

Brands in scope

Lila Kağıt (Sofia, Maylo, Berrak, Nua Prof)Kiehl GermanyÜçtem-PlasSilva Group (Semila, Resmo)FalconAquaclean

Team

HoReCa sales team — 10 people

Focus and projects

Annual sales and marketing planning
Brand book and promotional campaigns
Sales performance analysis

Projects

Developing a measurable performance model to increase sales effectiveness
Structuring sales targets by team member, customer segment and product category
Defining core KPIs for revenue, margin, active customers, order frequency and new-customer acquisition
Creating reporting formats and control mechanisms to track plan-versus-actual performance
Introducing KPI-based performance reviews and action plans

Analysing market potential, consumer needs and category opportunities
Identifying new partnership opportunities and leading commercial negotiations with brands
Coordinating the addition of Lila Kağıt (Sofia, Maylo, Berrak, Nua Prof), Kiehl Germany, Üçtem-Plas, Silva Group (Semila, Resmo), Falcon and Aquaclean to the portfolio
Preparing product assortment, pricing position, sales-channel and market-entry plans
Supporting commercial launch through coordinated sales and marketing activity

Assessing retail-channel potential, priority customers and sales opportunities
Developing the entry strategy by customer segment, commercial proposals and trading terms
Coordinating product listings, assortment selection, price placement and promotional mechanisms
Building a channel-execution plan with distribution, merchandising and sales teams
Monitoring sales results and updating action plans to develop the channel

Jan 2013 — Jun 2015

Engin LTD LLC

HoReCa Sales & Marketing Manager

Brands in scope

Eczacibasi İpekKagit (İpek Prof, Selpak, Marathon)Eczacibasi (Maratem, Tana)SCA (Tork)Ermop

Team

HoReCa sales team — 10 people

Focus and projects

Annual sales planning and budgeting
HoReCa sales management
Vendor collaboration and market analysis

Projects

Developing a measurable performance model for the HoReCa sales channel
Structuring sales targets by sales representative, customer segment and product category
Defining core KPIs for revenue, margin, active customers, order frequency and new-customer acquisition
Creating reporting formats and control mechanisms to track plan-versus-actual performance
Embedding the KPI system within the sales team and introducing results-based performance reviews
Improving sales effectiveness by updating priorities and action plans based on results

Dec 2005 — Jan 2013

Baku Electronics LLC

Brand Manager

Brands in scope

Groupe SEB (Tefal, Moulinex, Rowenta, Krups, Lagostina)ValeraMicroplanePyrexMonetaBeemGlenDimplexAlfiZwillingStaubBSFRobert Welch

Reporting line

Reports directly to the owner

Focus and projects

Brand strategy and marketing planning
Sales growth campaigns
Merchandising and distribution development

Projects

Analysing market potential and consumer demand to develop the small domestic appliances category
Identifying partnership opportunities with new international brands and leading negotiations to expand the company portfolio
Bringing Valera, Microplane, Pyrex, Moneta, Beem, GlenDimplex, Alfi, Zwilling, Staub, BSF and Robert Welch into the company portfolio and coordinating their market entry
Developing the product range, pricing position and sales-channel strategy for each brand
Ensuring successful commercial launches through aligned sales, marketing and merchandising activity

Developing and coordinating the implementation of design concepts for new store openings
Evaluating potential locations and managing the selection process
Planning store layouts, organising interiors and overseeing every stage of the opening process
Developing and implementing product presentation and visual merchandising standards for brand stores
Contributing to the development of design solutions for the 28 May, Ahmadi, Mardakan and Head stores
Implementing merchandising standards and monitoring compliance across retail outlets

Building and managing the corporate B2B sales channel for Groupe SEB brands
Identifying corporate customer segments, prospective partners and sales opportunities
Preparing product portfolios, commercial proposals and sales presentations tailored to customer needs
Coordinating the sales process from order to delivery with brand, logistics and sales teams
Developing client relationships, monitoring sales results and ensuring regular reporting

Defining business objectives, functional requirements, resource plans and a full project lifecycle delivery plan
Managing the preparation of technical specifications, information architecture and design solutions
Coordinating web design, development and relevant departments through a single delivery roadmap
Continuously monitoring project stages, action plans, risks and delivery quality
Managing test plans, technical documentation and the acceptance process
Organising team delivery, schedules and regular project-status reporting

Developing the concept and leading the launch of Azerbaijan’s first e-shopping platform
Building the online catalogue, order flow and customer shopping journey around business requirements
Designing and coordinating the implementation of the payment infrastructure for the country’s first website to accept bank card payments
Establishing transaction processing, online contracting and order-management processes
Coordinating the platform’s operational launch, user-focused improvements and customer-service standards

Managing product, visual and category merchandising across the company website
Improving site navigation, search capability and online shopping convenience
Planning the online presentation of products, current campaigns and upcoming promotions
Managing transaction flows, onsite promotions and conversion touchpoints
Monitoring website analytics and improving the user experience through data-led decisions

Developing and executing an online customer-acquisition plan to increase website traffic and sales demand
Managing performance-led campaigns with interactive agencies, marketing partners and media channels
Monitoring online advertising, measuring results and running optimisation tests
Developing creative solutions and aligning media activity with business objectives
Collecting and analysing campaign data and preparing status reports for management

Establishing social media channels and shaping the company’s digital communication platform
Managing the online presentation of products, current campaigns and planned promotions
Managing enquiries, customer requests and online contracts received through social media and the website
Aligning digital customer touchpoints with service standards
Improving communication content through monitoring online feedback and customer needs

03PORTFOLIO & IMPACT

Experience that turns strategy into action

Each role is built on a management system that connects market, product and team around one goal.

No. 1 Bread Factory — rebranding

Turning brand strategy into one coherent system across logo, typography, packaging and corporate applications.

04Education

2006 — 2008

Azerbaijan State University of Economics

Degree: Master's degreeSpecialization: Engineering Economics and Management · Marketing

2001 — 2005

Azerbaijan Cooperation University

Degree: Bachelor's degreeSpecialization: Engineering Economics and Management · Marketing

1991 — 2001

Secondary School No. 261 named after Ilham Mammadov

05Training

01June 2025

Lesaffre Seminar

Organizer: Lesaffre Russia
Venue: Lesaffre Russia Training Center
Country & city: Saint Petersburg, Russia

022025

Practical Leadership

Organizer: Khazri TN LLC
Venue: Khazri TN LLC Training Center (Elshan Badirkhanov)
Country & city: Baku, Azerbaijan

032025

Leadership and Effective Communication in the Workplace

Organizer: Baku Psychology Center
Venue: Khazri TN LLC Training Center (Orxan Oruczade, Zumrud Ekberova)
Country & city: Baku, Azerbaijan

042025

Customer Satisfaction and Ethical Behavior in the Professional Environment

Organizer: Baku Psychology Center
Venue: Khazri TN LLC Training Center (Orxan Oruczade, Zumrud Ekberova)
Country & city: Baku, Azerbaijan

0528.02.2025

Ireks GmbH Seminar

Organizer: Ireks GmbH
Venue: Ireks Training Center (Jurri van den Broek)
Country & city: Kulmbach, Germany

0610–12.09.2024

Theoretical and Hands-on Training on Bakery and Pastry Production

Organizer: Ireks AŞ
Venue: Ireks Training Center (Akan Çetin, Sertan Deniz)
Country & city: Tekirdag, Türkiye

0724–28.06.2024

Backaldrin Seminar

Organizer: Backaldrin
Venue: Backaldrin Center
Country & city: Linz, Austria

082014–2015

Chemical Product Training

Organizer: Eczacıbashi Holding
Venue: Eczacibashi Professional (Pinar Gunenc)
Country & city: Baku, Azerbaijan

0923–29.10.2013

Sales Technique and Product Training

Organizer: SCA Tork
Venue: SCA Tork Business School Russia
Country & city: Tbilisi, Georgia

102013–2014

HoReCa Sales Training — Sales Technique

Organizer: Engin LTD LLC
Venue: G&K Consultancy (Gokmen Kesab)
Country & city: Baku, Azerbaijan

1101–31.06.2013

Management Skills and Sales Technique

Organizer: Engin LTD LLC
Venue: Horeca LTD — Tork Distributor in Georgia/Tbilisi
Country & city: Tbilisi, Georgia

122006–2012

Sales Benefits, Merchandising, Sales Technique, Leadership and Team Management

Organizer: Groupe SEB Istanbul
Venue: FURLA Istanbul Education Center (Hakan Totkanli)
Country & city: Istanbul, Türkiye

13February 2008

Course on Developing Management Skills

Organizer: NAB Group of Companies
Venue: DOOR International (Prof. Dr. İsmet S. Barutchugil)
Country & city: Baku, Azerbaijan

14July 2006

Effective Marketing Management and Sales Technique

Organizer: NAB Group of Companies
Venue: DOOR International (Prof. Dr. İsmet S. Barutchugil)
Country & city: Baku, Azerbaijan

06GLOBAL NETWORK

Learning markets firsthand

Exhibitions, manufacturer sessions and partner meetings across Europe, the Middle East, Central Asia and the CIS.

24–27.03.2026Modern Bakery 2026Moscow, Russia

09–12.02.2026Prod Expo 2026Moscow, Russia

June 2025Meeting with LesaffreSaint Petersburg, Russia

18–22.05.2025IBA 2025Dusseldorf, Germany

25–28.03.2025Modern Bakery 2025Moscow, Russia

March 2025Meeting with partnersTashkent, Uzbekistan

February 2025Meeting with partnersKulmbach, Germany

03–07.02.2025Prod Expo 2025Moscow, Russia

December 2024Meeting with partnersMinsk, Belarus

05–07.11.2024Gulfood Manufacturing 2024Dubai, UAE

September 2024Meeting with IreksIstanbul, Türkiye

August 2024Meeting with DimkaKirov, Russia

June 2024Meeting with BackaldrinLinz, Austria

19–22.03.2024Modern Bakery 2024Moscow, Russia

05–09.02.2024Prod Expo 2024Moscow, Russia

January 2024Meeting with ReventStockholm, Sweden

22–26.10.2023IBA 2023Munich, Germany

04–11.02.2023Prod Expo 2023Moscow, Russia

08–10.10.2022Grand opening of a new factorySamarkand, Uzbekistan

20–23.09.2022World Food 2022Moscow, Russia

12–17.02.2022Gulfood 2022Dubai, UAE

05–11.02.2022Prod Expo 2022Moscow, Russia

01–04.11.2021World Food UkraineKyiv, Ukraine

26–30.09.2021Meeting with Serbian companiesBelgrade, Serbia

21–24.09.2021World Food 2021Moscow, Russia

10–14.02.2020Prod Expo 2020Moscow, Russia

19–21.01.2020Meeting with TorkuKonya, Türkiye

16–19.01.2020Meeting with a new vendorKyiv, Ukraine

19–21.11.2019Meeting with FonterraSaint Petersburg, Russia

04–08.10.2019Anuga 2019Cologne, Germany

13–14.09.2019Meeting with PerosAdana, Türkiye

23–25.08.2019Meeting with Tibet GroupIstanbul, Türkiye

19–22.08.2019Meeting with a print houseKonya, Türkiye

13–15.07.2019Meeting with Orhei-VitChisinau, Moldova

12–16.04.2019Azpromo export missionDoha, Qatar

07–10.04.2019Azpromo export missionRiga, Latvia

16–24.02.2019Gulfood 2019Dubai, UAE

10–14.02.2019Prod Expo 2019Moscow, Russia

07–09.11.2018Meeting with a print houseKonya, Türkiye

04–06.11.2018Meeting with a print houseIstanbul, Türkiye

23–25.10.2018SIAL 2018Paris, France

07–13.10.2018Food Expo 2018Tokyo, Japan

18–19.09.2018World Food 2018Moscow, Russia

30.06–04.07.2018Meeting with a print houseIzmir, Türkiye

17–23.02.2018Gulfood 2018Dubai, UAE

02–10.02.2018Prod Expo 2018Moscow, Russia

11–15.09.2017World Food 2017Moscow, Russia

13–19.06.2017Meeting with a new vendorKyiv, Ukraine

06–10.02.2017Prod Expo 2017Moscow, Russia

25–28.03.2015EDT Expo 2015Istanbul, Türkiye

06–09.05.2014ISSA IntercleanAmsterdam, Netherlands

12–14.02.2010Ambiente 2010Frankfurt, Germany

06–09.09.2009IFA 2009Berlin, Germany

04–05.09.2009Macef 2009Milan, Italy

53 international visits and events

07Languages

Azərbaycan diliNative

РусскийC2

EnglishB2

TürkçeC2

08UPDATES

Latest activity

Read story ↗

Exhibition24.03.2026

Modern Bakery Moscow 2026: new opportunities for No. 1 Bread Factory

At the Moscow exhibition on 24–27 March, new partnership opportunities in bakery technologies, equipment and ingredient solutions were explored.

Read story →

09CONTACT

Let’s discuss your next growth story.

Write to discuss a brand, marketing, sales or commercial strategy collaboration.

LinkedIn ↗Baku, Azerbaijan